egardless of how well-written and descriptive the listing comments are, if there are no pictures displayed of your home, buyers tend to assume it's in bad condition. Many buyers skip over home listings with no photos, poor quality listing images, or exterior-only views.

Although there are some legitimate reasons for omitting interior photos—privacy of tenants, inaccessibility, land value only properties, or celebrity residences—most buyers just assume pictures are left out due to the interior being an anti-selling feature!

Very rarely will a seller (not a tenant) request zero photos with their listing. This was common 10 or 15 years ago for implied privacy reasons, but with every aspect of our lives played out online through social media these days, most sellers have become comfortable with living in the digital world. They agree the “breach of privacy” that comes with listing photos is well worth the trade-off of virtual visits, more interested buyers, and more strategic in-person showings.

It’s important to note the copyright use of your professional listing photography is shared with your realtor for marketing purposes and your photographer as the creator. But once published on the multiple listing service, your advertising photos become the property of MLS for distribution; any syndicate that has a sharing agreement with the multiple listing service can post the photos of your home.

In Metro Vancouver, with median home prices brushing by the million-dollar mark, it’s easy to see why professional photography for home listings has become the industry standard. But home sellers are often surprised to learn not all real estate representatives supply a home listing package including magazine-quality, high-resolution photography. In my opinion, telling your home’s story with photography is the cornerstone of a marketing plan.

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